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Children should not see OnlyFans billboards – Harrow say ‘this is not Amsterdam’

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Harrow onlyfans billboard

On Cambridge Road, in North Harrow, West London, a large OnlyFans billboard has left local residents unhappy as they deem it ‘inappropriate’.

OnlyFans is a platform that allows online content creators to offer subscriptions to the public, allowing them to access content behind a paywall. It is primarily used by sex workers, according to the company.

The poster consists of a woman wearing just a bra, coupled with her social media handles, and it is situated near the local area’s high street. Local residents have began graffitiing over the social media handles to express their frustration.

Residents spoke to Reach PLC’s MyLondon and said they “couldn’t believe it was allowed to happen”.

They said: “I saw it on the weekend and I thought something needs to be said about this. It doesn’t sit right with me this stuff is on our streets.”

The billboard has since been defaced (Image: Reach)

“To be perfectly candid, very clear, this is not an argument for or against pornography. I live in Harrow. It’s a rural suburb of London. That area in particular is quite a residential area.”

“We’re not in Soho. We’re not in central London. We’re not in the red light district of Amsterdam. And this type of advertisement is not appropriate for anybody to see. Children, families, the elderly, etc. are walking the streets every day.”

“And it’s not even so much the sexualized imagery that is on display. Because let’s be perfectly honest with you, that sort of thing is everywhere.”

“My main issue is the service that had been advertised here, and who is able to view advertisement in a completely unregulated way. When I saw it myself, I couldn’t believe that it was allowed to happen.”

The resident goes on to say they double-checked on OnlyFans to see if the content the woman was offering was in-fact pornography, and it was.

A global debate around OnlyFans advertising

The furor in Harrow follows a string of similar incidents around the world. In Perth, the Ad Standards agency endorsed a billboard close to a primary school, as they ruled in favour of the advertisement despite local residents’ anger.

OnlyFans advertising in perth
This billboard received hundreds of complaints (Image: Collective Shout)

In Los Angeles, another OnlyFans model promoted highly sexualised adverts to the public when she was close to retiring from the platform.

Amouranth OnlyFans advertising
The billboards shocked drivers (Image: Amouranth)

Such salacious advertising on billboards is polarising, as some argue they merely equate to the type of content people encounter while browsing the internet. Other people are against the idea of forcibly thrusting such imagery into the faces of every person who passes by, mainly because they have no ability to moderate it, whereas in other spaces, such as the internet, they do.

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Billboard advertising for OnlyFans subscriptions may increase in future as the industry has exploded in recent years. In 2019 the company declared revenue of $97m and in 2022 this skyrocketed to $2.5b. The company puts the growth down to an increase the both the production and demand for pornographic content.

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We opened the comments section on 26/08/2023

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